George began his journey within the fashion industry when he was 21 and still at university, he was taking part in a BBC documentary where students travelled around Africa living with the locals, taking part in their daily working schedule and living off the same wages. A member of Select Model Management was quick to pick up on George's devilishly handsome looks and scouted him off the back of this.
George then went on to become the face of Giorgio Armani, Banana Republic, Pepe Jeans, Hardy Amies, Barbour, Belstaff & many more. Recently George has become an ambassador for Clements & Church for the second year in a row.
In his spare time George is obsessed with cooking and within time would like to do something with this alongside his modelling career. He has also now got into acting and has just completed a short film called "Daisy's For Dave" which has had a great response and has got into Cannes Film Festival.